Build a Bot for Facebook Messenger, just like any product or online marketing effort, will require resources mostly talent and human resources, and won't lead to the results you want to see. That being said, here is the best advice for how to determine whether a Facebook Messenger Bot would be well suited to your business.
What are your goals? Are you trying to build a large fan base or do you have a specific purpose? Is your product or service the "hip" thing to do at the moment or will it more likely be a more reserved experience? In the first instance, you may prefer to use a Facebook Messenger Bot that offers a more focused experience and does so in a more targeted way. In other words, you're looking for a bot to perform one or two specific tasks rather than the general function of keeping in touch with your fans. Ultimately, however, your use case will dictate what you're looking for.
How user-friendly is the bot you choose? This should come as no surprise, but when building a Facebook Messenger Bot there are certain platforms and formats that work better than others. The most popular format is the text-based Sephora setup where the user types in their message before sending it. While this method is generally considered easy and quick, not many users are comfortable typing long strings of text.
On the other hand, web chat bots that make use of graphical images or video are generally far more comfortable to type out and send. Chat Bots that utilize image or video-sharing capabilities can also have a wide range of uses, from keeping track of customer demographics to organizing event details and spamming news buttons. Sephra is currently the most widely known web chat bot which makes use of both image and video formats.
In order to get started with chatbot builders, you need to be prepared to learn how to build one yourself as well as learn about the different options and formats. Fortunately, there are plenty of resources available to teach you how to do this. One way to do so is by reading tutorials that focus on Facebook Messenger Bot building. There are plenty of these online.
The tutorials that you should look for typically explain how to set up a Facebook account, create a group, send and receive messages, manage Facebook pages and search for products. Depending on your use case, you might also want to look into integrating one-way customer service into your bot. Facebook offers several different ways to give your customers one-way chat support. These include business contacts, groups, and fan pages. Integrating one-way customer support into your Facebook Messenger Bot is a great way to save your team members the time of having to email or call someone in order to get assistance.
Facebook's built-in bot also allows integration with third-party software like Chatvable, Flow Bots, and bot templates. In addition to letting you use bots from other companies, this feature helps you learn more about Facebook and other use cases. You can find extensive information on Facebook chat bots here.
The Facebook mobile monkey also integrates with the popular Hootsuite inbox using the handover protocol. With so many users deleting their old emails every day, many marketers have realized the convenience of pulling all of their contacts into one place. If you are building a Facebook Bot for marketing purposes, you might want to integrate with Hootsuite. Mobile Monkey is among the manychat robots that Hootsuite currently supports.